نوع مقاله : مقاله پژوهشی
نویسندگان
1 هیئت علمی
2 دانش آموخته کارشناسی ارشد رشته پژوهش هنر، دانشگاه هنراسلامی تبریز، تبریز، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
In the first place, signs are considered the organizational and individual identity of the customer and are somehow representative of people or products in order to show the whole of their collection. In this regard, visual criticism is one of the appropriate methods that focuses on the form and structure of the work of art and analyzes it. The purpose of this article is to understand the structural and conceptual works of written signs in the eyes of designers, and in order to realize it and analyze the works, Feldman's model is of interest due to its comprehensiveness. First, it deals with Feldman's visual criticism and provides a short description of the topic of signs, written signs. Then, ten works related to recent years, which were collected randomly, will be analyzed with Feldman's model. The results of this research show that in product design, its purpose and function are important to the designer, and the audience is considered in the design. In fact, it seems that during the product, the designer thinks about how the audience perceives the product and also seeks to create a suitable way to communicate between the audience and the desired order in order to express the components in the most explicit and appropriate way
کلیدواژهها [English]
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